Yoga Instructor Website

Description

One of my favorite graduate courses, Usability Design For Websites, was based around the usability study of a website. I built the website for a client, a local yoga instructor who was just starting out offering her services. As such, we were starting from scratch in terms of site content, and service offering information.

In accordance with the course focus, there was a heavy focus on usability design. This meant a great deal of attention was placed on the presentation and clarity of information, navigation, site organization, skimmability, and user needs in general.

Following the construction of the site, I acted as the testing facilitator and conducted user experience tests with a number of potential customers. I had users take a brief demographics survey. Then they were asked to answer questions and/or perform tasks based on the site's intended purpose. Once this prompted testing was complete, users took a brief survey based on their experience.

Finally, I compiled the results of the testing into a usability study. The study presents the results of the user testing, discusses those results, and makes recommendations for changes. The recommended changes informed not only possible changes to the site, but also the instructors offerings and marketing communications, for this new yoga instructor.